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#BBITNB x Bershka

LucesLusía / #BBITNB x Bershka

#BBITNB x Bershka

Lucía Dévora Violán

BA (Hons) Cordwainers Footwear: Product Design and Innovation – 2nd Year.

The first project in our second year was an industry project with INDITEX, Spanish owner of Zara, Stradivarius, Bershka… among other brands. We were given the opportunity of designing a whole collection and taking one design to the making, from whatever brand we preferred in their range.

The idea was to be inspired by current trends in our hometown or country, therefore I chose glitter, sparkles and neon colours. These are some of the favourite words of anonymous Spanish influencer La Vecina Rubia (The Blonde Neighbour); and gave my project the title of this figure’s annual planner: #BBITNB, or Brillibrilli is the new black. 

This final collection and prototype are the result of an extensive research and experimentation towards a pretended S/S19 Womenswear Collection for Bershka, part of the INDITEX group.






15 February, 2019